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Case Studies
Real cases for stores in Egypt and the Gulf. Every figure is as published, with its period, currency and attribution window. Most brand names are withheld under NDA — except where the brand agreed to be named.
Orders ×15 · ROAS 1.92 → 3.06
Body Romantic — an Omani fragrance store we rebuilt and scaled
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EGP 44M · 13.27 ROAS
Van Graph — an Egyptian fashion brand scaled over 9 months
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$692K · 40.66% retention
A Gulf store that sold by offer, not discount
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−16% spend · 3.73 ROAS
We spent less and sold more — Kuwait
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EGP 3.64M/mo · 3.14% CVR
Hair-oil and hair-care brand (Egypt) — a store with the cart removed entirely
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EGP 8.44M · 6.53% CVR
Van Graph — a plain tee with an end-of-season offer
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EGP 7M in 2 months · EGP 38 CPA
Van Graph — reviving a burnt creative with Re-Hook
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EGP 1.1M → 6.3M
Staged scaling without breaking the account
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EGP 4.7M in 20 days
A Black Friday offer inside the noise
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54% returned within a month
A coffee store that played the LTV game
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$66K · 4.6 ROAS
A stalled product revived with one creative
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