The problem
The brand had a product that sold, but heavy spend returned more failed deliveries than revenue — growth was capped by something outside the ads.
What we did
- Expanded across several platforms instead of leaning on one channel
- Ran Messages Ads and attributed their sales from the back end
- Worked on operations and delivery with the brand before raising spend
The result
EGP 43.93M in 9 months on EGP 4.3M spend — 13.27 ROAS across 110K orders, EGP 399 AOV and a 7.06% conversion rate.
The lesson
Sustained heavy spend needs a business that can absorb it. The private courier that lifted delivery to 75% moved the result more than any campaign change.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
We look at your numbers together and tell you where money is leaking and where the nearest growth opportunity is — as a report you can act on yourself.
Book a Growth Audit →