The problem
A simple product at the end of its season — nothing about it stood apart from any other tee on the market.
What we did
- A FOMO offer tied to end-of-season instead of a plain discount
- Scroll-stopping video creatives on Meta and TikTok
- CPP caps to protect profitability and scaling on the winning creative
The result
EGP 8.44M and 23,050 orders at EGP 366 AOV, a 6.53% conversion rate on 352,990 sessions. Peak daily spend of EGP 40K on a single creative.
The lesson
The product was not the reason — the offer and the creative were.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
We look at your numbers together and tell you where money is leaking and where the nearest growth opportunity is — as a report you can act on yourself.
Book a Growth Audit →