The problem
The store leaned on discount codes to close the sale — margin was eroding and customers were trained to wait for the next discount.
What we did
- Rebuilt the product page (CRO) instead of buying more traffic
- Replaced the discount code with a bundle that lifts perceived value and margin together
- Built a retention system around repurchase timing
The result
$692,710 in 7 months with discounts at just 0.64%. CVR from 0.7% to 1.19%, the main bundle up 133%, AOV $79.91, and 40.66% of sales from returning customers.
The lesson
Visitors fell 22% and sales rose 50% — because the work was on the value of a visitor, not the count.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
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