The problem
A COD store was losing orders between cart and checkout — and an Egyptian COD buyer does not need half those steps to begin with.
What we did
- Removed the cart completely
- Journey became: landing page → direct order form
- Form built mobile-first with the fewest fields possible
The result
EGP 3.64M and 4,220 orders in one month at EGP 862 AOV. CVR 3.14% (+5.7%) and lost orders down 21.7% — on fewer visits and more orders.
The lesson
This works when you sell one product or bundle on COD. With a large catalogue the cart is essential — leave it.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
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