EGP 3.64M/mo · 3.14% CVR
Hair-oil and hair-care brand (Egypt) — a store with the cart removed entirely
The problem
A hair-oil and hair-care brand (Egypt); its COD store was losing orders between cart and checkout — and an Egyptian COD buyer does not need half those steps to begin with.
What we did
- Removed the cart completely
- Journey became: landing page → direct order form
- Form built mobile-first with the fewest fields possible
The result
EGP 3.64M and 4,220 orders in one month at EGP 862 AOV. CVR 3.14% (+5.7%) and lost orders down 21.7% — on fewer visits and more orders.
The lesson
This works when you sell one product or bundle on COD. With a large catalogue the cart is essential — leave it.
Figures are as published in the original case.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
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