Media buying agency — Meta, TikTok, Snapchat and Google
SADUQ runs paid advertising for brands in Egypt and the Gulf on Meta (Facebook and Instagram), TikTok, Snapchat and Google. We measure the work in sales and profit, not reach and engagement — and have managed over $2M in ad spend across 40+ brands.
Platforms we run
- Meta — Facebook and Instagram: campaign structure (ABO / CBO / Cost Cap), retargeting, and catalogue ads for stores.
- TikTok: scroll-stopping video creatives and scaling on the winner.
- Snapchat: the strongest platform for stores in the Gulf — one account we run did $1.89M in purchase value.
- Google: Search, Performance Max and YouTube for people already looking for you.
What campaign management includes
- Campaign management, targeting, spend and bidding
- One-variable creative testing, and Re-Hook for fatigued creatives
- Clean tracking (Pixel and CAPI) and reading attribution correctly
- Reporting and analysis — every decision has a number you can audit
- The store, the offer and CRO when they are what is holding sales back
How to choose the best media buying agency
- Ask who will run your account by name — and how many other accounts they hold.
- Ask for cases with context: the period, the attribution window and the source of every number. A cropped ROAS screenshot proves nothing.
- Check how they get paid: a fee tied only to ad spend rewards spending more, not earning more.
- Watch what they ask first: a good media buying agency asks about margin and product cost before budget.
- Ask what stays with you if you leave: ad accounts, pixel and creatives should be in your name.
When paid ads are not the answer
If the product margin cannot carry the cost of ads, more budget only loses more. If the store converts at 0.7%, ads bring visitors and let them leave.
That is why we start with a diagnosis of exactly where the money leaks. Sometimes the fix is the product page or the offer, not the campaign.
Case studies with their numbers
We spent less and sold more — Kuwait
Read the case →
Van Graph — a plain tee with an end-of-season offer
Read the case →
Van Graph — reviving a burnt creative with Re-Hook
Read the case →
A stalled product revived with one creative
Read the case →FAQ
Which platforms do you run ads on?
Meta (Facebook and Instagram), TikTok, Snapchat and Google (Search, Performance Max and YouTube). The platform depends on the market and the product — Snapchat, for example, is far stronger in the Gulf than in Egypt.
How much does paid ads management cost?
A fixed monthly fee plus a percentage of sales. In Egypt EGP 15,000–30,000 per month plus 3–5%; in the Gulf EGP 30,000–60,000 plus 1–3%. The full breakdown is on the pricing page.
What is a media buying agency?
An agency that plans, buys and manages your paid ads — campaign structure, budgets, bidding, creative testing and reporting — on platforms like Meta, TikTok, Snapchat and Google. The good ones measure themselves in sales and profit, not reach.
Do you work with brands in Saudi Arabia?
Yes, fully online. Snapchat is the strongest platform for stores in Saudi Arabia and the Gulf, and our Gulf results are on the Gulf marketing page with their real locations.
Do you guarantee a ROAS or sales figure?
Nobody guarantees numbers honestly. What we guarantee is that every decision has a number behind it, and that we work for the highest return on every pound spent.
When will I see results?
The first diagnosis and fixes show within weeks. Real scaling comes once the numbers (CVR, AOV, ROAS) stabilise.
Have a store that sells and want it to grow?
We look at your numbers together and tell you where money is leaking and where the nearest growth opportunity is — as a report you can act on yourself.
Or reach us directly: +20 100 702 4701