The problem
During Black Friday any discount disappears into the noise, and buyers are trained to wait for the sale.
What we did
- A Double Offer that raises perceived value without breaking margin
- Concentrated the campaign into 20 days instead of spreading it across the season
The result
EGP 4.7M in 20 days — demand created from nothing in the busiest window of the year.
The lesson
When everyone is discounting, the winner is not the deepest discount — it is the clearest value.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
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