Body Romantic — an Omani fragrance store we rebuilt and scaled

The problem

Body Romantic is a fragrance and body-care store in Oman on Shopify. From October 2025 to July 2026 it averaged about 40 orders a month, and the blended return on Meta spend in July was 1.92. Many product descriptions were in English, and product pages were not built to sell to an Omani customer who shops in Arabic.

What we did

• Rebuilt the store on the Kalles theme with a full Arabic RTL front end, and translated product descriptions into Arabic
• Moved boxes and gift sets to the top of the home page, added a free-shipping bar from OMR 10, and a "bought together" block on 81 product pages grouped by scent family
• A standalone landing page for the best-selling box
• New Meta statics built on the bundle ("three for OMR 3") instead of the single-item price, with each creative tested in its own ad set
• Scaled in stages and cut audiences that did not work (cold interests) quickly

The result

In September 2026 the store did 618 orders against an average of 40 a month before — about 15x — and revenue about 9x the average of the previous ten months. Meta spend grew about 8x, yet the blended return (Shopify revenue ÷ Meta spend) rose from 1.92 in July to 3.06 in September. Items per order went from 2.5 to 3.95.

The lesson

The winning ad was "buy more, save more", not the single-item price — 75% of orders on the best day had three or more items. When budget, audiences and creative were all raised in one night, cost per order more than doubled in a day, so scaling moved to one step at a time.