The problem
Every previous scaling attempt raised spend and sent cost per order up with it.
What we did
- A new creative every week so the account never leaned on one
- Killed any campaign hitting max cost instead of letting it bleed
- One changed variable per launch so we knew what worked
The result
From EGP 1.1M to 6.3M across 16K+ orders at EGP 378 AOV — and CPO fell from 37.5 to under 25.
The lesson
Scaling is not bigger spend, it is smarter spend. Cost should fall as you grow, not climb.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
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