The problem
The creative carrying the account started to decline, and producing from scratch meant weeks lost and a real chance the replacement would not work.
What we did
- Changed only the first second — the hook
- Multiple cuts of the same video with different hooks
- Tracked CTR and CPA daily and cut what declined
The result
EGP 7M in two months at a 4.9% CTR and EGP 38 CPA, peaking at EGP 35K a day.
The lesson
A creative rarely dies whole. What burns is the first second — change it before you throw the video away.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
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