The problem
The store spent everything on new customers while CPP kept rising with competition — growth was hostage to spend.
What we did
- A retention system built around repurchase timing
- An offer that encourages repeat instead of random discounts
- Tracking customer value over time, not just the first order
The result
54.08% of customers bought again within a single month.
The lesson
If half your customers return, you can pay more for a new one than any competitor — and that is what wins the auction.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
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