The problem
A product had essentially stalled — and the usual assumption is that it needs a new offer, a new funnel or new targeting.
What we did
- Changed neither the product, the audience nor the offer
- One creative: a plain image with blunt text stating the value clearly
The result
$66K and 950 orders at 4.6 ROAS on $2,600 of spend.
The lesson
Sometimes the product is not the problem and the audience is not the problem — the message is.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
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