The problem
The store spent at the same daily rate all month, ROAS was stuck at 2.79 and cost per order kept climbing.
What we did
- Daily tracking exposed fixed days each month with no sales
- Reallocated the same budget onto payday windows
- Shut off line items spending without selling
The result
Spend down 16%, sales up. ROAS from 2.79 to 3.73, cost per order from $28.6 to $20.9. Over 7 months: $339,680 and a 1.97% CVR.
The lesson
Not cutting spend — reallocating it. Same budget, but every dollar spent on a day that sells.
Figures are as published in the original case. The brand name is withheld because the account is under NDA.
The full case, with its story, numbers and screenshotsRead it on Ahmed Ebrahem's site (Arabic) ↗Have a store that sells and want it to grow?
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