Facebook and Instagram ads management — a paid ads agency on Meta
SADUQ manages Facebook and Instagram (Meta) ads for stores and brands in Egypt and the Gulf: campaign structure, creative, tracking and scaling. One Gulf account we run has 448 campaigns that recorded $1.09M in purchase value in Meta Ads Manager.
Account structure
- Testing separate from scaling: new creative is tested on its own, and only the winner gets more budget.
- One variable per launch: so when something works we know why.
- Kill what hits max cost: instead of letting it bleed — a brand grew from EGP 1.1M to 6.3M while cost per order fell from 37.5 to under 25.
- Cost Cap, CBO and ABO: each in its place depending on the account's stage.
When the budget gets spent
Not every day of the month sells the same. A Kuwait store spent at the same daily rate; after we moved the same budget onto payday windows, spend fell 16% and ROAS rose from 2.79 to 3.73.
Messages Ads for sales that close in chat
Many brands in Egypt close the sale on WhatsApp or Messenger, not in the store. In the fashion case that did EGP 44M, Messages Ads were central, and we attribute their sales from the back end because the ad manager cannot see them.
Instagram inside the same account
Facebook and Instagram run from the same ad account. Reels and Stories need vertical creative, the feed needs a clearer message — we build the creative for where it will appear.
Real screenshots from the ad managers
Case studies with their numbers
A local fashion brand scaled over 9 months
Read the case →
We spent less and sold more — Kuwait
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Staged scaling without breaking the account
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A Black Friday offer inside the noise
Read the case →FAQ
How much does Facebook ads management cost?
A fixed monthly fee plus a percentage of sales: in Egypt EGP 15,000–30,000 plus 3–5%, in the Gulf EGP 30,000–60,000 plus 1–3%.
Facebook or Instagram — which is better for my store?
Both run from the same Meta account. We let the numbers decide where budget goes, and build creative suited to each placement.
My ROAS keeps falling — why?
The three most common causes: fatigued creative, budget spent on days that do not sell, or a store that does not convert. The first thing we do is find which one.
When should I raise the budget?
When cost holds steady as you raise it in stages. If you raise it and cost jumps, the problem is not the budget.
Have a store that sells and want it to grow?
We look at your numbers together and tell you where money is leaking and where the nearest growth opportunity is — as a report you can act on yourself.
Or reach us directly: +20 100 702 4701