Ecommerce and digital marketing questions — short answers
The questions store owners search for most, each with a direct answer in a few lines. Prices quoted are our published prices.
Cost and pricing
How much does digital marketing cost for a store or brand?
At SADUQ, the cost is a fixed monthly fee plus a percentage of sales: in Egypt EGP 15,000–30,000 a month plus 3–5%, and in the Gulf and the rest of the Arab world about USD 600–1,200 plus 1–3%. That is separate from the ad budget, and the percentage is set after reviewing your margin. Read more: Pricing details
How much does a Shopify store cost?
A Shopify store build at SADUQ starts from EGP 10,000–15,000 depending on product count, languages and whether it is a new build or a rebuild. On top of that come the Shopify plan, a paid theme if used, and apps. Read more: Shopify service
How much is the Shopify monthly plan?
Shopify Basic is about USD 29 a month billed yearly or USD 39 monthly; Grow is about 79 yearly or 105 monthly; Advanced about 299 or 399. Prices can vary by country, so confirm them on the plans page inside your account. Read more: Shopify service
How much does brand identity design cost?
Visual identity design at SADUQ starts from EGP 20,000 (about USD 400), covering logo, colours, typography and identity guidelines. The price rises with the number of applications, such as social templates, ad creative and store design. Read more: Branding
Ads and marketing
What is media buying?
Media buying is buying and managing ads on platforms to drive sales: choosing audiences, allocating budget, testing ads, cutting what spends without return and scaling what sells. A good media buyer measures success in profit and cost per order, not views. Read more: Media buying
Are paid ads worth it for my store?
Yes, if your margin can carry the cost per order from ads and your product page converts visitors into buyers. If either fails, ads bring visitors and multiply the loss — so calculate your cost-per-order ceiling before raising the budget. Read more: Paid ads
Which ad platform is best for my store: Facebook, TikTok or Snapchat?
It depends on market and product. Meta is the broadest and suits most stores; TikTok is strong for video and new products; Snapchat is among the strongest platforms for stores in the Gulf and weaker in Egypt. The best approach is to test two platforms with creative built for each. Read more: Snapchat ads
Shopify and stores
What is Shopify?
Shopify is a global platform for building online stores on a monthly plan. It gives you the store, hosting, payments, shipping and product and order management in one place, with thousands of themes and apps, and you do not need a developer to start. Read more: Shopify service
Does Shopify support Arabic?
Yes. Shopify supports right-to-left Arabic storefronts, an Arabic checkout and bilingual stores such as Arabic and English. The key is choosing a theme that handles RTL well, since some themes break when translated. Read more: Shopify service
Does Shopify work in Egypt?
Yes, you can open a Shopify store in Egypt and sell in EGP. Shopify Payments is not available in Egypt, so online payments run through Egyptian gateways such as Paymob or Kashier, and cash on delivery is enabled in settings. Read more: Create an online store in Egypt
Conversion
What is conversion rate optimisation (CRO)?
CRO is changing your store so a larger share of the same visitors buy: the product page, the offer, trust and ordering steps. If conversion rises from 1% to 1.5%, the same ad budget brings half again as many orders. Read more: Shopify CRO
What is a landing page?
A landing page is one page for one product and one offer: visitors arrive from an ad with a single decision — order. Unlike a full store, it does not scatter attention across other products and answers the buyer's questions in order before the order button. Read more: Landing page design
How do I choose a digital marketing agency?
Ask for real numbers with context (period and source), find out who will run your account by name, check they ask about your margin before your budget, and make sure ad accounts, pixel and store are in your name. An agency that works on the store and offer alongside ads beats one that only runs ads. Read more: Digital marketing in Egypt
Have a store that sells and want it to grow?
We look at your numbers together and tell you where money is leaking and where the nearest growth opportunity is — as a report you can act on yourself.
Or reach us directly: +20 100 702 4701